In 1988, a new regional sports network was launched in Tallahassee, Florida. Called 'Sunshine Network,' its first property was Florida State University, and the first announcer for FSU sports was Paul Kennedy. 36 years later, Paul is still broadcasting Florida sports. He was on the mic when the Orlando Magic played their first game; same for the Tampa Bay Lightning. He's done play-by-play for the Miami Marlins and hosted talk shows for the Miami Dolphins. There are few, if any, pro teams or major colleges in Florida that haven't welcomed Paul into the broadcast booth. In this episode, we dive into his packed resume' and follow his road to broadcasting, plus share some unique experiences outside the Sunshine State. We also hear about his varied interests outside of sports media.

Jerry Foltz is a golf lifer. He picked up the game as a kid in Las Vegas, was an All-American in college at the University of Arizona, and then (in his words) "backed into" a career in golf broadcasting that started at Golf Channel and now continues with LIV Golf. In all, he's had well over 20 years on a microphone. In this episode, we trace his path from playing golf to talking about it on TV, and go deep on LIV and Jerry’s decision to join the upstart league. Jerry is a good friend, and this was a great interview.

Mike Soltys spent 43 years at ESPN — as he puts it, 98 percent of the company's history. Originally hired as an unpaid intern by ESPN founder Bill Rasmussen, Mike rose to the very top of the Worldwide Leader's public relations department, documenting the biggest sporting events in the world and managing the explosive growth of the ESPN brand. He departed ESPN in June of 2023, part of cost-cutting moves by parent company Disney. In this episode, we look back at ESPN's history and look ahead to trends in sports media. Plus, details on Mike's upbringing in Connecticut and what motivated him to enter the industry.

If it happened in golf in the last 40 years, Ron Sirak probably saw it, and wrote about it. He's a former senior writer and executive editor for Golf Digest and Golf World magazines and a longtime contributor to Golf Channel. A champion of the women's game, he might be the only media member to cover all of the men's and women's major championships in the same year -- a feat he's accomplished multiple times. We discuss his upbringing in Western Pennsylvania, his time with the Associated Press, his magazine career, his TV work, and the state of journalism today.

Joe "Stapes" Stapleton is a star in the poker world -- as he once put it, he's "poker-famous." He's a longtime poker commentator with credits that include PokerStars, The World Series of Poker, The Big Game, and Poker Night in America. In a wide-ranging and thoughtful conversation, he outlines his path from upstate New York to Hollywood, where he's also a stand-up comic and host of the popular "Poker In The Ears" podcast. Joe originally moved to LA with dreams of being a TV comedy writer; his irreverent sense of humor and willingness to try anything opened doors that he didn't even know existed.

In 2018, the US Supreme Court struck down a law that prohibited sports gambling outside of Nevada. In the years since, more and more states have legalized sports betting, and sports media has fully embraced 'the line' as content. Steve Rubenfaer, CEO of BettorTakes, walks us through the trends in the industry and outlines his BettorTakes app -- a product that analyzes your betting history to make you a better bettor.

The video game industry did $235 billion in revenue in 2022, and that number is expected to jump to $321 billion by 2026. Six of the 20 best-selling games in '22 were sports titles, and two of the top 7 in sales are produced by Electronic Arts, or EA. Ray Almeda, a former gaming journalist, is now the Global PR Lead for EA's sports portfolio, overseeing the NHL and PGA TOUR franchises, among several others. He joins the podcast to talk about his career path, the scope of his duties now, the mind-bending technology behind the games, and where he thinks the gaming industry is heading.

You're watching a tournament on Golf Channel, and a celebrity drops by the booth for a visit. Maybe you're watching Live From early in the week at a major championship, and Dustin Johnson or Rory McIlroy joins the announcers on set. Ever wonder who sets that up? Alex Russell is part of a two-woman team at NBC / Golf Channel responsible for contacting and booking those guests, as well as maintaining communication with golf's governing bodies. In this episode, Alex explains how it's all about personal relationships and trust. She also tells a few stories about her father, Mark Russell, who spent 40 years with the PGA Tour until his retirement in 2021.

Dan Ballister is a Naval Academy grad and former Surface Warfare Officer who has diverse experience in business. He oversaw digital media for the NBA as part of 20 years in digital media and internet advertising. He tells the story of how a compliment at an Army-Navy tailgate turned into The General's Hot Sauce, a brand that creates employment opportunities for Veterans and donates a meaningful percentage of its profits to help military and Veteran families.

As a kid growing up in Miami, Alex Gimenez dreamed of working in baseball. That dream carried him to Cornell University, where he faced a crossroad: pursuing a career in broadcasting, or choosing a path that would lead him into a front office. Now the Manager of Major League Operations and Professional Scouting for the Boston Red Sox, Alex recounts how his love for the game developed and how his entrepreneurial spirit left a legacy for aspiring broadcasters who followed him at Cornell.

My guest on this episode is a 7-time Emmy winner as a sports journalist. A three sport star in high school, he played college football and later had a brief stint in minor league baseball. Today, he teaches media and production at the college level while also hosting a nationally syndicated podcast and running youth sports camps, and is prominently featured in a recent Netflix documentary. By any measure, that’s a full life. Now, what if I told you he was born without legs? Dave Stevens is my guest on Media Credentials.

Previous episodes of "Media Credentials" have covered directing live studio shows (with Eric Rutledge) and producing live events (with Ray Jacobs). Now, a new combination -- directing live events. Peter Esposito started his broadcasting career at a small college in New England, moving to an entry-level position at ESPN, and then joining Golf Channel at the network's inception. Golf has taken "Spo" all over the country and around the world as he "paints the picture" for the viewers at home. We talk about his upbringing in a tiny corner of Massachusetts, his introduction to the big leagues in Boston, his path to Bristol and then Orlando, and the nuances of directing golf versus other sports.

My guest on this episode is a hockey guy, but like most hockey guys I’ve met in my career, he’s also a golf guy. Ray Jacobs is the senior coordinating producer for the National Hockey League’s production arm, a staff job he took in 2023 after 20-plus years on the road as a freelance golf producer. We touch on that familiar theme -- freelancing versus staff -- and delve into his experiences at golf’s major championships and the Olympics, and why he ultimately left the road life. He explains how remote production has taken some of the fun out of sports TV, and turns the tables to ask me a few questions. Plus, memories of our time together on the Korn Ferry Tour, and some of the sneaky great cities we got to visit.

With over 40 years of experience in the NFL and nearly 30 years with the PGA Tour, Rick Odioso has collected some stories. He's the Media Director for the Valspar Championship, while also freelancing as a statistician for the NFL on FOX, the Tampa Bay Rays, and the Tampa Bay Lightning. As the former PR Director for the Tampa Bay Buccaneers, Rick managed media relations for luminaries like Doug Williams, John McKay, and Steve Young; as a statistician and spotter, he's shared the booth with legendary broadcasters like John Madden, Pat Summerall, Dick Stockton, and Dewayne Staats, among others. Fun stories here about all of these characters, plus an examination of our industry and advice for newcomers.

Kristi Hujik is a certified health coach and Senior Producer for PGA Tour Radio on SiriusXM. We shared newsrooms together for over two decades at both ESPN and Golf Channel, a bizarre overlap in our careers that neither one of us can truly explain. Kristi talks about her journey in sports media, starting at a local radio station in Pennsylvania and continuing to Bristol and Orlando. We discuss common connections and random pathways, how a phone call or a chance encounter on an airplane can alter the direction of our lives. I also dedicate this episode to a former ESPN colleague who had a significant impact on both Kristi and me.

For many in sports media - particularly those who work behind the scenes - freelancing is a way of life. Staff jobs are often hard to come by, even more so in the post-Covid 'gig economy.' Julie Hoddy forged a long career as a freelancer in sports television before pivoting to a corporate role outside the realm of sports. We talk about her transition from road to office, her fondest memories of gigs at Golf Channel and the Big Ten Network, among others, and her advice for women who might be contemplating a career in media.

Nathan Strack is the Production Designer for the Pinehurst Resort and Country Club. Pinehurst is one of the most prestigious golf complexes in the United States, home to nine golf courses and the host site of numerous major championships, including the 2024 US Open. Nathan talks about his experience there, how his golf background meshes with his skills as a graphic designer, and why Pinehurst is the ultimate golf destination.

Dan Pearson is a veteran sports PR executive with experience in college athletics, Arena Football, the XFL, baseball, and more. A longtime Central Florida resident, he continues to work in semi-retirement as a sportswriter for local weeklies. Dan is a storyteller, and offers sound advice for those considering a career in sports media. Great stories here about the raucous days of the Orlando Predators, and the now-vanished Boardwalk and Baseball theme park.

Marc Daniels has been the Voice of the UCF Knights for nearly 30 years, and hosts a daily radio show on Orlando's 96.9 The Game. We discuss the explosive news in college football regarding conference realignment, and how sports other than football might be affected. We also delve into UCF's entry into the Big 12 this fall, and the impact it will have for the athletic program.

George Galante joined the Orlando Magic as a PR intern while still in college. Nearly 30 years later, he is still part of the team. As the Senior Director of Communications, he's a managing editor for the team's media guide, a daily contributor to game notes, a coordinator of interviews for players and coaches, and a stat guru who travels with the team. As he puts it, his department is the gatekeeper between the Orlando Magic and the local and national media. In this episode, we talk about how the NBA has changed during his career, how the Magic have grown and improved recently, and his career path -- which includes an unexpected foray into minor league hockey.