027 Alex Russell: Manager, Player, Talent, Tour Relations and Booking, NBC and Golf Channel

You're watching a tournament on Golf Channel, and a celebrity drops by the booth for a visit. Maybe you're watching Live From early in the week at a major championship, and Dustin Johnson or Rory McIlroy joins the announcers on set. Ever wonder who sets that up? Alex Russell is part of a two-woman team at NBC / Golf Channel responsible for contacting and booking those guests, as well as maintaining communication with golf's governing bodies. In this episode, Alex explains how it's all about personal relationships and trust. She also tells a few stories about her father, Mark Russell, who spent 40 years with the PGA Tour until his retirement in 2021.