011 Keith Hirshland: LIV Golf Producer, Veteran of Golf Channel and ESPN, Author

Keith Hirshland is an Emmy-winning TV sports producer whose path started in Hawaii, passed through Orlando as he helped launch Golf Channel, and now finds him in the producer’s chair for live broadcasts of the upstart LIV Golf League. LIV is backed by the Public Investment Fund, the sovereign wealth fund of Saudi Arabia. On June 6th, 2023, the PGA Tour and the DP World Tour announced that they were going into business with the PIF, a move that has been termed a "merger." It's not that simple. While the scope of this historic agreement is still developing, it was apparent that my conversation with Keith needed an update, and he was gracious enough to come back for a second chat. The result is the first ever two-part episode of Media Credentials -- a few minutes dedicated to the seismic shift in professional golf, and a longer dive into Keith's lengthy career as a TV producer and author.